Shopping Villa-Lobos presents Pintando no Escuro Dinosaurs holiday experience

With 94% of children aged four to six exposed to screens every day, while 60% of parents feel guilty about device use, Shopping Villa-Lobos is offering a creative offline alternative for the June and July holidays. Following the outstanding public response to its previous themed editions, including Christmas, Carnival and Easter, Shopping Villa-Lobos is extending Villa Glow’s run and introducing a new holiday season of Pintando no Escuro, an intimate sensory experience built around one simple idea: when the lights go out, imagination lights up.

Featuring an original Dinosaurs theme, the attraction takes the form of an immersive studio and offers a 30-minute digital break. Unlike the conventional immersive exhibitions currently available, which are often passive, observational experiences, this project makes its visitors active participants.

How the Pintando no Escuro experience works

The experience breaks away from the usual theme-park format from the very start. Instead of a formal reception, children receive a warm welcome from actors who interact with them and draw them into the theme.

Each session opens with the “Dive”, a short, playful fable that combines entertainment with learning. It explains, for instance, how dinosaurs gave rise to the birds of today. Once the story ends, children are invited to help “call” the dinosaurs. The white lights are then switched off and ultraviolet (UV) lighting takes centre stage.

This is when the magic begins. Accompanied by a soundtrack created exclusively for the show, participants are given “magic paints” in a ritual-like presentation. Every stroke of fluorescent paint becomes living light across the canvases. For the holiday season, as well as the standard canvases included with admission, visitors can choose to paint small dinosaur replicas. At the end of the session, participants take their own artwork home, creating a tangible memory of the day.

An intimate format for family connection

In line with the growing focus on comfortable, inclusive experiences, each session welcomes no more than 20 people. This format creates a safe, welcoming and meaningful setting centred on genuine connection. Parents, teenagers, couples and even grandparents are often seen sharing brushes with younger children. The venue is also fully pet-friendly, so the family’s pets can join in the fun.

The attraction is a proprietary project created and operated by Agência Limão ou Limonada, a creative studio specialising in placemaking and premium family experiences.

PINTANDO NO ESCURO – July Holidays: visitor information

• What it is: A sensory neon painting experience in the dark with a Dinosaurs theme.
• Where: Villa Glow (Ground Floor) – Shopping Villa-Lobos.
• Session duration: 30 minutes, with sessions held every hour.
• Opening hours: Monday to Saturday, 12 pm to 8 pm; Sundays, 2 pm to 8 pm.
• Capacity: Up to 20 people per session.
• Age rating: Suitable for all ages, with an estimated audience range of three to 80 years old. The venue is pet-friendly.
• Tickets: R$65.00 for an individual ticket, with promotional package options available from two tickets. Please note: dinosaur painting is an additional item purchased separately. Standard admission includes a canvas, use of aprons, brushes and neon paints.
• Exclusive events: The venue can also be booked for “Glow Birthdays”, in which the family purchases a private session for guests and receives an additional 30 minutes plus a cake for the celebration and birthday song. The space can also be reserved for corporate events and exclusive formats.

About Limão ou Limonada

Limão ou Limonada is a creative studio specialising in placemaking, branding and experiences, with a focus on enhancing physical assets, particularly shopping centres, retail and real estate. The agency works from strategic concept through to practical operation, developing solutions that bring together communication, intelligent scenography and the creation of “premium family experiences”, including exclusive intellectual properties such as Pintando no Escuro and Diversão no Villa. Rather than simply filling square metres, the company aims to develop narratives and systems that give spaces their own character, turning them into social destinations that increase engagement, dwell time and revenue generation for developments.

Led by founder and creative director Alessandra Lippel, a specialist with more than 20 years of industry experience, the agency stands apart through its use of exclusive methodologies, including Branding Fluido® and Sinfonia®, connecting brands and audiences in physical and digital environments. Having delivered projects for major sector players including JHSF, ALLOS and General Shopping, Limão ou Limonada bases its work on the principle that, in contemporary retail, “those who build narrative build value”.